Citrine PR is an agency specialising in PR for the fashion and lifestyle industries. Citrine PR is committed to ensuring brands within our portfolio are given maximum exposure. We have worked with new start-up business as well as more established brands and offer a creative, well-rounded PR strategy for your company.

Press/Media Relations
PR Strategy
Editorial and feature placement
Profile features
Trade PR
Regional PR
Online/Digital PR


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Citrine PR works with luxury lifestyle brand Purling London. The Purling London concept is contemporary, luxury chess sets that contrast traditional hand-carved Staunton pieces against abstract, modern art and light. The Art Chess products are individually hand painted by specially commissioned British based contemporary artists including Darren Macpherson, Thomas Dowdeswell and Crystal Fischetti from Debut Contemporary Gallery in Notting Hill, and Kate Brinkworth a photo realist. Dark Chess incorporates a hand-made, illuminated, matt white board that casts shadows and graduations of light over bold coloured pieces. Citrine PR has helped to launch the Purling London brand and has secured fantastic features in luxury publications and is helping to drive the brand awareness.


Purling London Art Chess


Purling London Dark Chess



James Virgo is an engineer, artist and inventor and rolls all of these professions into one to invent and sculpt new products in a unique way- from the smallest pieces of jewellery to street furniture. His designs come from life experience, a sight, a smell or even a piece of music inspires him in his work. He has had high profile commissions including a bench for Buckingham Palace garden, ensign posts for Westminster Abbey and has worked with the late, great sculpture Sir Antony Haro. He has also collaborated with Patricia Lovett MBE, a calligrapher scribe and illuminator. His latest venture is designing and making a unique product Bronze Bow Ties. These works of art that combine art, fashion and sculpture come in a variety of designs and finishes. For the sartorially savvy gentleman,or lady these creations make a perfect accessory for black tie events and weddings or to reflect a hobby or interest.

Citrine PR has helped drive brand awareness through product placement, features and interviews in regional and national magazines. At the Drapers Fashion Awards 2015 two directors from winning brand, Closet London were James Virgo bronze bow ties.



Christopher Dear is now in his 21st years as an artist and fashion designer exhibiting in galleries, music events and public places in Australia, LA, Miami, Spain, Mexico, Costa Rica and England. He became involved with the music industry at an early stage of his career and started producing large-scale artworks for music events. This began the journey of his art and music being intertwined and working in unison together. Christopher’s paintings and clothing designs are musically synaesthetic and when exhibited in tandem with professional music, of all varieties, the sounds cascade though the design and resonate in the patterns, enabling the viewer to have a multi-levelled synaesthetic response. With a Modern futurist style his paintings radiate vibrancy and colour. Creating quadriptych canvases and mixed media works adorned with gold leaf, the canvases have reflective and illusionistic qualities.

Citrine PR has raised awareness of this artist by securing product placement and features and interview in regional and magazines and on line platforms.



Closet is a London label that is designed and produced in the capital. The signature look is structured workwear and pretty dresses influenced by catwalk trends. Through product placement and features in prestigious publications Citrine PR has been instrumental in raising awareness of this growing label. For the fashion conscious girl about town Closet has a style for every occasion. Citrine PR were pleased to secure Closet a place as a finalist in the Drapers Award for Young Fashion Brand of the Year 2014 and 2013 nest Short Order/Quick Response Brand 2012.


Almari is a womenswear label known for its feminine day and occasionwear styles. Citrine PR helped to launch the collection in March 2012 and continues to generate key press and product placement. Almari is stocked in John Lewis and House of Fraser online.